Barcelona Design Week 2017: Transforming Society

The 12th Barcelona Design Week will be held June 6-14, 2017. With the title 'Transforming society,' the objective of this year's BDW is to highlight design as a tool to transform society and a key factor in innovation, sustainability and the improvement of the quality of life of people.

In order to celebrate its 12th anniversary, the BDW will offer an special and multidisciplinary program of 100 events, that will combine activities aimed at bringing design, innovation and entrepreneurship closer to citizens through exhibitions, workshops, design circuits and conferences, and other events addressed to professionals and companies that will have the opportunity to network and create business opportunities.

One of the main attractions of BDW 2017 will be the BDW Congress, a meeting point for companies, organizations and professionals in which success stories and work methodologies are shared on strategic and emerging themes, with speakers of recognized international prestige. The first session, from a design perspective, will try to put people at the center, focusing on user experiences and better understanding their needs when it comes to innovating. The second one will focus on demonstrating and explaining how, through design, consumption and sustainable production maximize the potential of companies to transform environmental and social challenges into opportunities.

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Source: Dexigner