Gary Vaynerchuk on Leveraging Your Strengths to Win - with Lewis Howes

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[Gary Vaynerchuk on Leveraging Your Strengths to Win – with Lewis Howes]


 

Gary Vaynerchuk on Leveraging Your Strengths to Win - with Lewis HowesGary Vaynerchuk (born Gennady Vaynerchuk on November 14, 1975) is an American entrepreneur, four-time New York Times bestselling author, speaker and internet personality. First known as a wine critic who managed his family’s wine business, Vaynerchuk is best known for digital marketing and social-media at New York-based VaynerMedia and VaynerX.

Vaynerchuk is an angel investor or advisor to Uber, Birchbox, Snapchat, Facebook, Twitter and Tumblr, among others. He is a regular keynote speaker at global entrepreneurship and technology conferences.

Early life

Vaynerchuk was born in the Soviet Union and immigrated to the United States in 1978, after the Soviet Union signed the SALT I agreements, which allowed Soviet Jews to leave the country in exchange for American wheat. Gary and eight family members lived in a studio-apartment in Queens, New York. After living in Queens, Vaynerchuk and his family moved to Edison, New Jersey where Vaynerchuk operated a lemonade-stand franchise and earned thousands of dollars on weekends trading baseball cards. At age 14, he joined his family’s retail wine business. Vaynerchuk graduated with a bachelor’s degree from Mount Ida College in Newton, Massachusetts in 1998.

Career

Wine Library

After graduating from college in 1999 Vaynerchuk assumed day-to-day control of his father’s Springfield, New Jersey store, Shopper’s Discount Liquors. Gary renamed the store to Wine Library, launched sales online and in 2006 started Wine Library TV, a daily webcast covering wine.

Through a combination of e-commerce, email marketing, and pricing, Vaynerchuk grew the business from $3 million to $60 million a year by 2005. In August 2011, Vaynerchuk announced he would be stepping away to build VaynerMedia, the digital ad agency he co-founded with his brother in 2009.

VaynerMedia

In 2009, Gary, along with his brother AJ Vaynerchuk, founded VaynerMedia, a social media-focused digital agency. The company provides social media and strategy services to Fortune 500 companies such as General Electric, Anheuser-Busch, Mondelez and PepsiCo. In 2015, VaynerMedia was named one of AdAge‘s A-List agencies. With 600 employees in 2016, VaynerMedia grossed $100 million in revenue. The company also partnered with Vimeo to connect brands and filmmakers for digital content.

The Gallery

In 2017 The Wall Street Journal reported that Vaynerchuk formed The Gallery, a new company that houses PureWow following its acquisition by Vaynerchuk and RSE Ventures along with other media and creative-content properties. PureWow CEO Ryan Harwood is The Gallery’s CEO. A sister company to digital agency, VaynerMedia, Marketing Dive wrote about PureWow that “joining forces with VaynerMedia grants access to increased video capabilities given the in-house teams and resources.”

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