Specially for you...

... we are bringing in a series of videos, as our ESL practice activities, that might bring you a better perspective of entrepreneurs and businesses. Something different from today's general view of things; demonizing businesses and business people... so let's get it on with it...  

John Sculley, former CEO of Apple and Pepsi, is the creative mind behind two of the most well-known advertisements in the past fifty years, namely the Pepsi Challenge and Apple's groundbreaking 1984 Super Bowl Macintosh commercial.

Sculley has been closely following the ways social media has shaped the marketing industry by allowing customers to communicate with one another and share honest opinions about brands and products. "Suddenly customers are paying a lot more attention to other customers and smart data," he says, although many brands, especially established ones, have been slow to adapt to this shift. "So many people in business focus on the competition, and when you do focus on the competition, you’re really only talking about incremental improvements because you are trying to take something away from a competitor."

Interview ::

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