Daymond John on The Power of Broke - with Lewis Howes

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[Daymond John on The Power of Broke – with Lewis Howes]


 

Daymond John on The Power of Broke - with Lewis HowesDaymond Garfield John (born February 23, 1969) is an American businessman, investor, television personality, author andmotivational speaker. He is best known as the founder, president, and CEO of FUBU, and appears as an investor on the ABCreality television series Shark Tank.

He is currently based in New York City.

John grew up in the Queens neighborhood of Hollis. An only child, John was raised by his mother and grandfather. Early jobs included handing out flyers and waiting tables at Red Lobster. He attended Bayside High School. In high school, he participated in a program that allowed him to work a full-time job and attend school on an alternating weekly basis, which he credits with instilling an entrepreneurial spirit. After graduating high school, he started a commuter van service.

FUBU

When Daymond John first had the idea for a clothing company for young men, his mother taught him how to sew and supported him by allowing her house to be taken over to grow the business.

Wool ski hats with their tops tied off with fishing line were popular, and John noticed them being sold for $20, which he considered overpriced. He went home and sewed around 90 hats with his next-door neighbor. They sold their homemade hats for $10 each in front of the New York Coliseum, and made $800 in a single day. After the hats, they began selling screen-printed t-shirts. To break into the market, they sold on consignment and at large events around the Northeast. To make ends meet, John held a full-time job at Red Lobster, working on the FUBU business in between shifts.

Sensing potential, Daymond and his mother mortgaged their house for $100,000 to generate start-up capital. In addition to Brown, he recruited longtime friends J. Alexander Martin and Keith Perrin into the business, and began sewing the FUBU logo onto hockey jerseys, sweatshirts, and T-shirts. They loaned about 10 of the hockey jerseys out to rappers for their music videos for 2 years. They were perceived as a large clothing brand, despite being a relatively small company and stores started requesting their brand. In 1993, he convinced LL Cool J, an old neighborhood friend, to wear a FUBU T-shirt for a promotional campaign. Later, while filming a 30-second advertising spot for The Gap, LL Cool J wore a FUBU hat in the commercial and incorporated the line “for us, by us” in his rapping.

In 1992, Daymond received $300,000 in orders and also an offer for participating in Macy’s (M) at a Las Vegas fashion trade show. They had to take out a second mortgage of his mother’s house in order to fufill the orders.

Today, the brand is reportedly worth $6 billion.

FUBU is featured at the Smithsonian’s National Museum of African-American History and Culture.

Shark Tank

In 2009, John joined the cast of Shark Tank, a show in which John and five other business executives listen to business pitches from everyday people, and decide whether or not to invest money in their projects.

John has invested $7,667,000 dollars in Shark Tank projects as of August 6, 2015.

In 2016, Shark Tank won an Emmy Award, and won Outstanding Reality Program from 2012-2014.

His favorite investments on record were Al “Bubba” Baker‘s boneless ribs and Bombas socks.

Consulting and speaking

John has become a public speaker. He works with brands and celebrities to create additional revenue streams and brand extensions; some of his clients include Pitbull and the Miss Universe Organization. John is also a brand ambassador for the e-commerce company Shopify. He regularly features his favorite fashion and clothing items on his Daymond John profile page.

As a motivational and business speaker, John speaks about marketing, negotiations, and entrepreneurship. Some of his recent speaking engagements include California First Lady Maria Shriver’s Women’s Conference, AT&T’s History Makers Tour, Babson College School of Entrepreneurship and the Creative LIAisons program at the annual London International Awards. In 2016, he was one of the top 10 most booked speakers.

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